DESIGN AND DEFINE

Brief: Reposition brand

Worked with: University of Sheffield

Sector: Hospitality

Services: Design, branding and print

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Coffee HoUSe is the University of Sheffield's coffee brand which is present across 19 campus cafes. This stat makes Coffee HoUSe Sheffield's largest coffee shop chain. At the time of creation, almost 100,000 lattes were per year.

 

To achieve the desired brand positioning of a slick and environmentally conscious coffee provider with a humorous undertone a complete overhaul of current materials and communications was undertaken.

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What was undertaken was a total redesign of the emblem, cups, tariff boards and supporting literature.